The most confusing year ever. 4,689 people like this. Karmarama is one of the largest independent marketing communications companies in the UK. The second accompanied the step around ‘full transcendence’ which is the ultimate human experience for brands where they demonstrate they are ‘more interested in you than making a profit’. That’s until 12 seconds in, when a price appears on the screen, and the singer states: “Nope – it’s a Christmas ad from Lidl with great prices instead…”. Commenting on the new advert, Chief Brand and People Officer, Michael Bates stated; “The appliances in our homes are, in a way, the unsung heroes of our everyday lives. A further series of films and radio ads reveals moments within the Army which build individuals’ lifelong confidence. addEvent(evts[i], logHuman); News; Agencies; Brands; Ads; no photo available. About See All. Community See all. read more. Barmyrama? read more. Greater Seattle Area. The home of Good Works . Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. About See all. Fieldwork was undertaken between 24th – 29th May 2019. How can it help people at opposite ends of the spectrum to debate, moderate, and ultimately resolve some of their tensions? We’d need to call on some pretty superhuman people with extraordinary skills and endeavour. Cecilia Steenberg Forsberg. Or you could also keep an eye out for one of their limited edition, three metre by two metre Nando’s cards that need ten of your mates to carry into the restaurant.”, Karmarama places 8th in Sunday Time Best Companies to Work For survey 2019, in highest position yet We must make society worthy of the wonderful advancements we have at our disposal. Our steps included things like having a human purpose, continuous innovation, reciprocal relationships and enlightened employees. var logHuman = function() { This is reflected in its Rugby World Cup sponsorship creative, which brings clarity to the unspoken principles of rugby. We think it’s a more progressive, more effective way of working. Yet with smart technology entering this space, so are brands. A deep sense of confidence that, just like the friendships you make and the skills you learn, lasts a lifetime. Directed by Finn Keenan of Riff Raff, the film is driven by the energy, playfulness and empowerment of young people, showing a cross section of teenagers and the societal and internal ‘No’s’ they face in the UK right now. Nando’s encourages customers to ‘cash in’ their rewards points in a new campaign created by Karmarama. It may seem a daunting task, but, when the new world on offer is one defined by enriched customer relationships and all that brings with it, it’s worth the extra effort. www.karmarama.com. This year, Zahra Mair, Vicki Murfitt and Demi Osman won with their combined dream to take part in the Rickshaw challenge. Current Country: United States . The digital work also includes an element which involves customers interacting with Nando’s owned social channels, screen-shotting their Nando’s Card which animates together for a split second to win a free meal. The content will be hosted online, on ITV’s This Morning, as well as being shown on outdoor screens during the Pride in London March on Saturday 7th July. Karmarama were awarded the campaign following a competitive process run by the AAR. Accenture also … read more. Through design, marketing, content and commerce. It sounds like a utopian fantasy but with the right behaviour now, it could start to become a reality. Imagine then if we all started seeing and empathising with ‘customers’ as human beings and equipping brands with more human characteristics? But this is now table stakes. Today, there are so many distractions; whether it be budget fragmentation or the proliferation and digitisation of channels, simultaneously creating huge distractions and opportunities for us in equal measure. James Denton-Clark, managing director at Karmarama, said: “ We’re proud to be delivering a campaign that embeds NCS into teenage culture. Fieldwork was undertaken between 24 – 29 May 2019. London-based creative agency Karmarama, part of Accenture Interactive, is set to launch a new initiative that will take its internships online. Karmarama was named Agency of the Year 2011 by Marketing Week magazine. read more. His new title will help keep him and us keep focussed on our main task: to create the best environment for the very best people to do Good Work.”, Army Confidence Lasts a Lifetime: Karmarama launches fourth evolution of This is Belonging campaign for The British Army The Babylon GP at hand service has been created with people in mind to better serve the ever-changing needs of patients, and in turn, gives patients more control of their health. Leaders have successfully adopted AI tools and practices that speed up the automation of basic tasks in existing workflows. Known as ‘Rewardingly hard to win’, the DMAs recognise marketing excellence across the three pillars of creativity, strategy and data-driven results. The awards scheme acknowledges and rewards marketing mastery that combines creativity and innovation with effectiveness. We’re missing a trick here. But what happens when this is taken to its natural conclusion? Supermarkets have also done a good job of highlighting their value within communities and showing they genuinely care. When asked how much more money people would spend with a brand that goes beyond expectations to sort out a problem when things go wrong, we saw an average increase of +32%. A number of brands are doing a great job here, whether it’s McDonald’s, Nando’s and Pret a Manger releasing their top-secret recipes or Brew Dog creating virtual pubs that people can socialise in from home. Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown. Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. Fieldwork was undertaken between 11th – 16th June 2020. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. Denke Customer Experience völlig neu. Through their discussion, they aimed to show how as an industry we can push for progress in better representation, fight LGBT+ stigma at a global level, and do it with authenticity. This means we’ve grown to over 300 best-of-breed specialists delivering communications across the entire customer experience, from advertising, social and PR, to digital, UX and direct marketing. Welcome to Karmarama, part of Accenture Interactive. The sponsorship idents will run from the Opening Ceremony on Friday 20th September, through to the final on 2ndNovember. Child and Moran joined Karmarama as part of Nice Agency in 2014 and have been operating in leadership roles for the last 12 months, under the supervision of Nice Agency Co-Founder Ryan Hall. It is one of the most … read more. Join us Gay Times and Mars as we discuss how the creative industry can forge better connections between businesses and a community that historically has been ignored, misrepresented, and, more recently, leveraged with cynicism. Gay Times and All Out are encouraging the public to share the film and add their voice to the fight for global love and equality by pledging their name at AllOut.org. Well, that’s what happens when, early one morning, the sun goes on the blink and it doesn’t look like tomorrow is going to happen. In-depth research helped gain understanding of how the audience consumed media and information, while also identifying barriers that were fundamental to low engagement. This means we can help clients with their business challenges now, as well as plan for their next business opportunities. Lidl has also launched a scheme called “Teaming up to tackle hunger”, which will allow shoppers to donate essential food items directly to their local community at the till, with the retailer matching each donation made. 2,082 check-ins. The acquisition strengthens the ability of Accenture Interactive, part of Accenture Digital, to create and deliver integrated customer experiences to brands in the UK and beyond. Executive Chairman – Karmarama, part of Accenture Interactive. } }; They’re smart, popular and talk in plain English – they’re going to go far.”, He continued “It’s sad to say goodbye to Ryan, but we thank him for all of his hard work, for bringing Nice into the Karmarama family and wish him the very best for the future.”. In 2015, Karmarama was the highest ranked … 5,029 people follow this. Community See All. While awareness of this important step is increasing, our research found that only 19% of people feel their favourite brands care about them as humans, not simply as customers. It is one of the most effective agencies in the UK and has won the DMA Grand Prix and an IPA Effectiveness Gold as well as a Cannes Lion for its work for The Army. The IPA Effectiveness Awards are widely recognised as the world’s most prestigious and rigorous awards scheme, with entrants having to prove the payback of their communications activity to an esteemed panel of CMOs, CEOs and marketing professors. The programme runs for four weeks from 10th September and selected teams will take part in training; attend local conferences and events; take part in workshops to exchange ideas about creative culture and opportunities with the host agency; and participate in cultural and social activities. }, Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’ It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2020. We combine creative excellence with technology-inspired solutions. Dan Moran Managing Partner, Head of Product Management at Karmarama (Accenture Interactive) London, Greater London, United Kingdom Information Technology and Services read more. Babylon is bringing change to this space akin to the changes that have revolutionised travel accommodations, music, and transportation, and we’re proud to collaborate with them as they shrink the distance between Londoners and healthcare to a matter of minutes.”. We are the fastest gro... See More. Extended reality. 4,689 people like this. read more. The campaign consists of a 60” TV advert, with 4 cut downs of varying length, with media being planned by MediaCom North. **Based on a survey of 6,428 consumers, of which 754 were LGBTQ+, and 150 marketing decision makers, of which 19 were LGBTQ+. The TV spot follows a metaphorical journey of a soldier confronted with distractions from quick confidence hits, like fast fashion, intensive gym sessions to achieve a ‘beach ready’ body and a night out, set against encouragement from a fellow soldier, demonstrating an unshakeable confidence that belonging in the Army gives. Accenture Interactive wants to build the marketing service provider of the future. Only a quarter (25%) of marketers do not agree their business successfully represents and engages with the LGBTQ+ community, and less than half (43%) of marketers agree their business sense checks or tests their messaging with LGBTQ+ audiences. The work was most recently awarded at Cannes Lions, APG for creative strategy, Masters of Marketing, and the Drum DADI Awards amongst others. In its infancy, the internet was heralded as the answer to many of society’s problems. As we’ll see it doesn’t have to be this way. And, as we respond in forthcoming weeks – as individuals, businesses or governments – the human truths we’ll reveal are designed to guide decisions and ideas. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied. “People don’t need reminding of how confusing the world is in light of everything that’s going on at the moment,” Samuel Day, chief marketing officer of Confused.com said. We conducted further research through YouGov, based around the 8-steps, asking people to tell us how much more they would be willing to spend with a brand that showed, for example, a reciprocal relationship. Find out more about getting to Brand Nirvana here and don’t miss Sid McGrath’s talk at The Festival of Marketing, where he’ll reveal more of the latest findings and how you can embrace HX to great effect. Since joining Karmarama eight years ago, Charlotte has worked across a number of accounts including Just Eat, The British Army and the BBC. The pair step from side to side as they try, unsuccessfully, to walk past each other, prompting Harper-Rafferty to declare: “This world is full of little confusion, but I’m not confused – I’m Confused.com.”. Since joining Karmarama five years ago as an Operations Assistant before moving into HR,  Luke has spearheaded several employee initiatives such as setting up front line emotional council for all colleagues and Karmarama’s in house mindfulness offering – “Calmarama”. } A ringing till or discarded shopping trolley. An opportunity to put people at the very heart of the transformation, so they are not replaced by technology but enabled by it. The work launches on Friday 6th July and runs across the Pride in London weekend. Contact Karmarama on Messenger. Lauri Toivonen. Their experience of a brand is almost more important still. Contact Us. var wfscr = document.createElement('script'); Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations. The 2019 campaign drove 95,000 applications in 9 months, and the highest number of recruits started basic training in September 2019 than in the last ten years as a result. Our research paper has now launched, to download the full report click here. read more. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. | We are a London-based progressive creative agency, focused on producing highly creative and impactful communications for clients including the confused.com, the British Army, Iceland and Honda. The steps that Paddy, Joe and the Priderama team are taking to making this more visible to the LGBTQ+ community will only improve on our existing open and collaborative culture.”, He continued, “I hope that the network will see more diverse representation in our work too. Adam Kerj. The campaign will also be supported with further integrated PR campaigns planned for 2020. Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army - Army Confidence Lasts a Lifetime. The company is A place not just filled with the warm fuzzy feeling of greater human connections, but of ROI and improved profits. The new Virtual Kadets programme will provide paid internships and educational opportunities for those looking for a career in advertising, creative, PR or content without the need for a London residence or the ability to travel there. read more. Through the diverse voices, including the online influencer Lewys, young people stand up and cut through the negativity with a consistently bold response of “No We Can”. The first phase of the campaign encourages customers to pull XL rewards card off of out of home sites and claim a meal for 10 people. It just needs to be prepared to remedy a screw up, even when that screw up is the brand’s fault. It is the UK’s most successful independent agency and is among the top agency to work at in the Sunday Times Top 100 Companies to Work For. Advertising Agency. The deal sees Karmarama’s more than 250 employees transfer to Accenture Interactive, part of Accenture Digital, with … document.addEventListener(evt, handler, false); The research has been designed to guide you through the eight steps to enlightenment, so you can elevate your thinking, your brand and its performance…because the customer is dead, so long live the human being. We see Nell’s journey through the school and enter a classroom, to be greeted by her GuideDogs habilitation specialist who is helping get Nell ready for the start of the school year. A huge congratulations to our clients, the team at both Karmarama and MediaCom, and thank you to The IPA for an unforgettable night! Where and how is it distributed and who does it partner with? The perfect time to launch our new confused.com campaign. Visit us at. If we all have more time to do what we’re good at, essentially to be human, the possibilities are endless. Luke literally is a rock star, having hung up his guitar to join us. What you’ll see is that people are willing to spend significantly more with a brand that delivers any one of the 8-steps. Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. These centers serve as part of our cross-capability Innovation Architecture, helping you explore what’s possible as you hone your vision of the future. width: 80%; if (window.wfLogHumanRan) { return; } Gets my vote.”, Karmarama and GAY TIMES launch new UK research on perception of LGBTQ+ in advertising The new campaign sees an interactive use of out of home, with giant rewards cards being placed onto billboard sites across the country. We live in confusing times, but people don’t want to be confused. We will explore how memories are actually made – and the lessons for brands on how to stay memorable in the frictionless future. Moran has been working in the industry for 16 years with experience at Isobar, ICN and ICOM creating digital experiences for the likes of The Times, Diageo and Channel 5. The idents were directed by Basak Erol of Blink Productions, who brought together choreographers and rugby coaches to collaborate in creating a balance of visually interesting movements captured onscreen. The experiences gained from the exchange can be brought back to their work at the end of the programme and spread through their home agencies too. Advertising agency. “We’re not claiming to be able to clear up confusion around all of these themes – although where we can we will. They don’t invest any of their money in arms or in anything unethical, and that means a lot to me. The innovative campaign will be targeting customers with a series pre-roll ads which example the great lengths customers could go to get their rewards, or instead just use the ones sat in their pockets. Advertising Agency. Follow me: Scott Tieman . We’ll share a set of mindsets from which will help brands develop products and services that ensure their place in the future home. They have full and active lives, of which they’re only spending money for a small percentage of time. if (window.removeEventListener) { 5,030 people follow this. GAY TIMES, Charlie Craggs a trans activist and the founder of Nail Transphobia, and Karmarama part of Accenture Interactive came together at the Cannes Lions Festival, to talk through the research findings in detail and discuss how the creative industry can forge better connections between businesses and a community that historically has been ignored, misrepresented, and, more recently, leveraged with cynicism. On the basis of this, a strategy was deployed to engage target communities via their online behaviour. You can download the latest U OK UK? The campaign is supported by new research that reveals 80% of Gen-Z believe they could achieve more in life with a stronger sense of self-confidence, with the same amount admitting it’s hard to find long-lasting confidence in today’s society. if(/(? padding: 0px !important; The campaign aims to highlight the role of the charity and the services they offer for children and young people beyond the provision of guide dogs. Also, they do give money to the local community and they tend to be in locations where other shops aren’t, so they serve a need for those people who can’t really get to a large supermarket. Karmarama win Gold IPA Effectiveness Award for Army Campaign Positive perception of LGBTQ+ representation within advertising drops Be Confused.com’ campaign resonates with people because it’s dramatically shifted our brand awareness dials. Marketers should respond by thinking of LGBTQ+ marketing as a year-round responsibility, and not a calendar celebration. Congratulations to our clients, the first direct team, and thanks to the Masters of Marketing for an amazing evening! Making the shift from a transaction-led brand to one that’s experience-led requires time and strategy. Customer is king. London-based creative agency Karmarama, part of Accenture Interactive, is set to launch a new initiative that will take its internships online. This year, the programme has been opened up to employees from both creative and planning departments, of Karmarama (UK) and The Monkeys (Australia). Human purpose meanwhile requires greater consideration of what your product or service could mean to people. We hope you found this blog post helpful. www.karmarama.com. read more. read more. We must all resolve to work within our own skillset, using our own platforms, to fulfil the dream of the internet founders and create an open, tolerant, and progressive society. As part of the challenge, Zahra, Vicki and Demi were fundraising for the agency’s charity of the year Shelter from the Storm. For some time, brands and businesses have been in a race to remove the pain points and create frictionless experiences; from one-click ordering systems to voice enabled reordering. var removeEvent = function(evt, handler) { The agency is known for its ability to blend creativity, digital and data, to help brands such as Lidl, The Army and Plusnet better engage with consumers using human insight. WFA’s Project Reconnect has been one of the most important initiatives we have been involved in. Only a third (32%) of the marketers surveyed said their campaigns and events engage with the LGBTQ+ community independently of Pride celebrations, despite a huge proportion of LGBTQ+ consumers (84%) wanting brands to make an effort to engage with the community outside of Pride. Get Directions +44 20 3301 2085 . © Karmarama, ” – Sid McGrath, Chief Strategy Officer for Karmarama, September and selected teams will take part in training; attend local conferences and events; take part in workshops to exchange ideas about creative culture and opportunities with the host agency; and participate in cultural and social activities. var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' '); 5,029 people follow this. read more. Now named Creative Products, Nice Agency formed the foundations of the agency’s digital platforms and products discipline, responsible for the design, implementation and management of mobile products and platforms to create more immersive brand experiences. ‘Brand Nirvana: Closing the Human Experience Gap’ Farringdon Place, 20 Farringdon Road. The teams will also be documenting their experiences on. This is a question we’ve been asking ourselves at Karmarama. And humans need to feel that something is worth buying or interacting with. But it did leave us with even more questions. www.karmarama.com. These include, without limitation, risks that: the transaction might not achieve the anticipated benefits for the company; the company’s results of operations could be adversely affected by volatile, negative or uncertain economic conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; the company’s business depends on generating and maintaining ongoing, profitable client demand for the company’s services and solutions, including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the changing technological environment could materially affect the company’s results of operations; if the company is unable to keep its supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; the markets in which the company competes are highly competitive, and the company might not be able to compete effectively; the company could have liability or the company’s reputation could be damaged if the company fails to protect client and/or company data from security breaches or cyberattacks; the company’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies; changes in the company’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; the company’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; the company’s business could be materially adversely affected if the company incurs legal liability; the company’s work with government clients exposes the company to additional risks inherent in the government contracting environment; the company might not be successful at identifying, acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; the company’s Global Delivery Network is increasingly concentrated in India and the Philippines, which may expose it to operational risks; as a result of the company’s geographically diverse operations and its growth strategy to continue geographic expansion, the company is more susceptible to certain risks; adverse changes to the company’s relationships with key alliance partners or in the business of its key alliance partners could adversely affect the company’s results of operations; the company’s services or solutions could infringe upon the intellectual property rights of others or the company might lose its ability to utilize the intellectual property of others; if the company is unable to protect its intellectual property rights from unauthorized use or infringement by third parties, its business could be adversely affected; the company’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if the company is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; any changes to the estimates and assumptions that the company makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; many of the company’s contracts include payments that link some of its fees to the attainment of performance or business targets and/or require the company to meet specific service levels, which could increase the variability of the company’s revenues and impact its margins; the company’s results of operations and share price could be adversely affected if it is unable to maintain effective internal controls; the company may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent annual report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. 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